Fedex Logo Secret Arrow
This arrow represents moving forward toward to the future.
Fedex logo secret arrow. Below, the secret messages, symbols, and other cleverness in 12 exemplary logos. But if you take a second look, between the e and the x, you will see an arrow, that represents the speed and accuracy of the company’s deliveries. Can you spot the hidden designs in other famous logos?
Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone. The guild of food writers a spoon between the nib. Creative logo designed for a dutch financial advice company.
When i was 6 we took a school field trip to a fedex place and they asked us at the start to find the arrow in the logo durring the tour. But looking closely at the space between the ‘e’ and ‘x’ in the orange ex shows an arrow pointing forward. The amazon emblem bears a double meaning while being simple and versatile at the same time.
Brought back some good memories, so now, i thank you. The folks at oomph have compiled an infographic with 40 major brand logos and the secrets within them. Negative space between the letters “e” and “x” creates an arrow.
While there isn’t anything incredibly groundbreaking in the colors or simple type, there is a hidden gem in there. A handful of the other designs contained arrows, but none were. Personally, i think that the fedex logo is one of the best logos in the world.
If you still haven't, check out the white space between the e and x in “ex.” can you spot the arrow? A company’s logo design is a visual representation of their company and it is the image that their customers associate with their business over time. Amazon is another brand whose logo works subtle messaging into its subtext.
They even put that number in their logo. The hidden arrow in lindon leader's fedex logo may be the result of an accident, but it has been admired as a pinnacle of graphic design. The secret hershey’s kiss in the kisses logo?
This design was created to subliminally feed thoughts of forward. Response to the secret fedex arrow! Thanks to clever positioning, the amazon’s smile has become as popular and identifiable as the logo itself.
And finally, they decided to leave a gap between lower part of “e” and “x” and design it as an arrow. Hidden between the negative space of the letters e and x in the fedex logo is an arrow pointing to the right. Fedex ever noticed the arrow in the negative space between the ‘e’ and the ‘x’?
The arrow was formed between the words “e” and “x”. Have you ever noticed the arrow hidden in the negative space between the ‘e’ and ‘x’? Matthew may explains in his book the laws of subtraction, as excerpted by fast company:
The legendary fedex logo is classed a holy grail by some designers for its use of negative space. Fedex hid a small arrow between letters e and x, which represents the forward momentum and efficiency. At first glance, it’s an underlined wordmark.
Not long ago, i posted about the subliminal arrow in the fedex logo. Designed in 1974 by lindon leader, the logo has won over 40 awards internationally thanks to its simplicity and the rightward pointing arrow that lies between the e and the x. Following fedex logo path it is easy to make your own logo nowadays.
The n and w within the circle are fairly obvious, but did you know the circle also serves as a compass? The fedex logo has been known as one of the most commercially successful examples of the use of negative space. It’s a great example of an individual graphic design (the arrow, in this case) going beyond a logo and becoming something more.
If theres a secret to this i wonder if there is a secret to ups! Remember, ‘once you see it you can't unsee it’. Creative logo designed by judd madden for e2 consulting.
Now you’ll never be able to “unsee” it. Arrows, hidden by the means of it, were accepted as the best logo variation. As lindon leader , the logo's designer, explained to fast company , that arrow could connote forward direction, speed, and precision, but beauty (and meaning) is in the eye of the beholder.
This logo was finally born when lindon presented the logo in a meeting with fred and his executive team and fred is the only executive spotted the hidden arrow right away. In our previous on the origin of success post about how fedex founder gambled his last $5,000 in las vegas to stave off bankruptcy, we pointed out that the fedex logo has the famous hidden arrow (can't see it? The old milwaukee brewers logo may look like a simple catchers mitt holding a ball, but if you take a second glance, you will.
A company’s logo design represents their personality, mission and worth. ;) do you know that there is an arrow between the e and x letters? Guess who found it first (after about half an hour…) me!
Flickr is almost certainly the best online photo management and sharing application in the world. Now you’ll never be able to look at a fedex truck or box without seeing it. Lookharder) but what makes it work?
(can you spot the arrow between the “e” and. Before merging with delta, northwest’s logo was one of the best in the industry. Lindon leader of leader creative.
The fedex logo the white space between the ‘e’ and the ‘x’ forms a perfect arrow, suggesting a company moving forward and looking ahead. Brilliant logo designed for a ski resort represents a mammoth, a mountain, and even a ski trail. It’s subtle, but now it’s all i see whenever the logo appears.
The blank space surrounding the elements of the logo. History of the fedex logo ← Formula one the number ‘1’ can be seen between the white ‘f’ and the red waves.
This one is extra cool because the logo actually stores every letter used in the company’s name. See the arrow between the e and the x? Ice cream maker is famous for producing 31 different flavors of their product.
Amazon from ‘a’ to ‘z’, amazon has it all…and a smile. Thanks to bobby and his typography professor leah hoffmitz, i was put in touch with the logo's creator: The fedex logo is a textbook example of how to use negative space, i.e.
You've seen this logo hundreds of times but do you know about its secret? Have you noticed the hidden arrow in fedex logo? Due to the white arrow that can be noticed between the letters “e” and “x”, the logo has received more than 40 design awards.
It is there:;) a good logo should have a hidden secret. For the iconic hidden arrow, designer lindon leader paired the universe 67 and futura bold fonts. The fedex logo looks simple and it’s hard to see what could be hidden within it.
Also, he had to spend forever experimenting with the arrangement and size of the letters. The fedex logo, designed in 1994 by linden leader & landor associates, at first appears simple and straightforward. I received several emails regarding it, including one from design student bobby dragulescu.
A company’s logo design is printed on all of a company’s promotional materials including their business cards, stationery, staff uniforms and even their company. This hidden arrow was intended to be a subliminal symbol for speed and.
